Our founder cut his teeth working for advertising agencies in Los Angeles. From a single ad to a full multi-media advertising campaign–we love creating a headline and message that is fun, unique and talks to your market.

Thinking Cap has been providing association management services for non-profit organizations since 2000. Services typically include day to day management from answering phone/emails, budgeting and finances, to board meeting preparation. We also plan events for associations such as continuing education workshops and conventions, and membership luncheons and award dinners. A Thinking Cap staff member will represent the organization as its General Manager or Executive Director depending on budgets and needs.

Associations also get the added expertise of Thinking Cap’s marketing and design expertise. These services can be included or separate from our monthly service fees. Present and past clients include Washington State Psychological Association, East Spokane Business Association, and Inland Northwest Business Alliance.

We produce advertising and corporate communications copy for print ads, TV and radio commercials, brochures, and press releases. We work with fantastic award-winning copywriters–and we’re not half bad writers ourselves.

Our first client was a magazine, so long documents such as books, catalogs, directories, newsletters and magazines are second nature to us. We have created an annual 65+ page business directory for Inland Northwest Business Alliance, course catalogs and hardbound books.

We design with a marketing point of view, a quality we inherited from our advertising background. Graphic design projects include logos, stationery packages, brochures, posters, banners, arena and airport dioramas, building and corporate signage–if we haven’t listed the design project you’re looking for–ask us–we’ve probably worked on one in the past. View our portfolio here.

Our talented designer is also a fantastic illustrator who draws by hand with pen and ink then adding color and finishing using techniques with digital software. Photo collage compositions are also a snap! View our portfolio here.

Website design has become second nature to our print design. We build all of our websites with WordPress and call in a programmer to help when needed. WordPress makes websites affordable for a majority of our clients. View our web projects here.

We handle all aspects of your project to deliver it on time and on budget. We create timelines and due dates; purchase printing and coordinate your project with them; manage web programmers and other creative contractors such as photographers, illustrators and video production companies.

We take the mystery out of where your advertising should be placed. If you don’t have an advertising media budget, we can develop one for you. We will reserve your ad space and make sure your art files are sent to the media publication on time.

The advantage of using Thinking Cap to buy your media is that we will check that each ad runs on the right date and the print quality is acceptable. If the print quality or run date is not correct we advocate for a media “make good” for you. Instead of multiple invoices from multiple media publications, you’ll receive one invoice from us with a listing of your monthly ad insertions, ad size and cost.

Thinking Cap’s creative services include logo development, brochures, copywriting, digital illustration, and print and web ad campaigns. Client services and project fulfillment include marketing and media strategies, media and print buying.

The company has served a mix of non-profit, for-profit, public utility, and government clients. Non-profit clients range from arts and entertainment, women’s health and HIV/chronic diseases, civil rights, workforce development, and membership associations. For profit and public utility industries include construction companies to attorneys, restaurants to energy, and consumer food products.

Marvo Reguindin founded Thinking Cap as an advertising and marketing company in 1999 after running a home-based graphic design company. Prior to starting his business, Marvo gained years of industry experience working in large and small advertising agencies in California, Montana and Washington state. He has a B.A. degree in communications with an emphasis in advertising from CSU Fullerton.

Thinking Cap’s office space is a work environment that inspires our creativity and is open and inviting to our clients, friends, partners, spouses and pets. And most importantly, a space that allows us to love what we do and makes us happy to be there no matter the time or day.

Our offices are located on the 2nd floor of the Hutton, a historic 100+ year old building that is home to several creative companies. Whenever you’re in the neighborhood, stop by and visit.

For corporations and government agencies with supplier diversity programs and initiatives, or other creative sources looking to partner with a minority business, Thinking Cap is certified as a minority business enterprise through the Washington State Office of Minority and Women Businesses Enterprises, and has been certified through the National Gay and Lesbian Chamber of Commerce.

We are available to partner with other certified and non-certified companies to pitch corporate or government contracts. Our NAICS Codes are:
541810 Advertising Agencies
541830 Media Buying Agencies
541430 Graphic Design

Mission, Vision and Values
A majority of our work is geared towards non-profit organizations with a focus on those businesses that serve LGBTQ and multi-ethnic and multicultural communities. We really enjoy working with non-profit organizations whose values, mission and vision matches ours. This allows us to help our clients make our world a better place to live. However, we are just as comfortable working with for-profit companies and public agencies that share our same values and vision.


We are a regional marketing company that attracts clients because they share our values and appreciate that we operate with great business practices, support our community with talent and sponsorship, and inspire our employees to do their best work in a safe, open and creative environment.


Thinking Cap’s mission is to help our clients achieve their mission through inspired creative and account services that solves their marketing, communications, and association management problems in a unique and creative way.


Thinking Cap’s Values are based off of four T’s represented in our logomark.

Trust – We provide a safe environment so that anyone who walks through our doors can be their authentic self and do their best work every day.
Treasure – We take pride in working for our clients and often go above and beyond the scope of the project. And, we treasure our employees for their professionalism and talent.
Time – Meeting and beating deadlines is a hallmark of customer service.
Thought – We take the time to think before we starting a project: we analyze, question, and explore creative solutions.