Branding

Branding is more than the visual aspect of a client's logo, graphic standards and product packaging. It also includes the company's work environment, employee attitude and the company's perceived mission by its customers.

In other words if a conservative company wants their look to be fun and cool, there's a big disconnect. Sorta like putting lipstick on a pig.

All samples are for Spokane Civic Theatre's 2008-2009 Powerhouse Season.