Our Valuable Team Members

Marvo Reguindin
Marvo ReguindinPresident/Creative Director
Born in Seattle and raised in southern California, Marvo started his career in the Los Angeles advertising market. He located to the Northwest and worked in advertising agencies in Missoula, Montana; Couer d’Alene, Idaho, and Spokane, Washington before starting Thinking Cap. He has developed a calm and casual style of creative direction that encourages his designers to think, explore and push their skills. His approach to strategic creative thinking is to continuously understand the client’s marketing and communications problem before and throughout the project.

Marvo also serves as the Executive Director for Thinking Cap client, Alaska Psychological Association, sits on the board for Spokane’s University District, and the Greater Spokane, Inc. Advisory Board. He was employed for two years by former client, AHANA Multi-Ethnic Business Association, and served as its Executive Director before leaving in 2025 to rebuild his company. He has taught graphic design at Gonzaga University as an adjunct instructor in the school of business.

Sierra VanderHoogt
Sierra VanderHoogtOffice Manager
Sierra VanderHoogt served previously as the Administrative Assistant at EWU’s Pride Center, and continues to build on that role as Office Manager at Thinking Cap. She is detail oriented and is learning the interesting aspects of advertising and marketing, and does a little bit of everything around the office. She schedules meetings, does social media posts, keeps track of memberships for the Washington State Psychological Association, organizes mailings, and assists members with any website-related or event-related questions they might have.
Karena Kliefoth
Karena KliefothGraphic Designer/Illustrator
Karena is a talented animator, illustrator and graphic designer. She interned at Thinking Cap the summer of 2011, transitioned as our on-call subcontract designer and is now our primary staff graphic designer and illustrator.

Karena completed her AAS in Graphic Design from Spokane Falls Community College and prior to that acquired a BFA in Animation from the California Institute of the Arts and a BA in Studio Art from Smith College. She has won gold and silver Student Addys from the Spokane Ad Federation for her graphic design projects at SFCC. When not in the creative world of animation, illustration and graphic design, she and her partner are active gamers and parents to ferrets.

What we think about

Going above and beyond 90
Working on new projects 100
Branding, Graphic Design, Marketing 100
Membership Association Management 90